Vitalize your summer in-store display winners
The growing success of Vitasoy combined with an ever increasing demand from consumers, SOP started importing 500ml PET bottles versions of the popular tetrapack ranges: Vita Lemon Tea; Vita Chrysanthemum Tea, Vita Honey Chrysanthemum Tea and Honey Lemon Tea (PET exclusive).
To celebrate and to promote the launch of the new PET bottle range, we coordinated the “VITAlize your summer” campaign. Retailers, Wholesalers and Cash & Carry outlets had the chance to win a cash prizes for creating the most creative displays using Vitasoy/Vita products.
In addition to this consumers had the chance to win an Apple iPhone 5 or one of 5 Vitasoy/VITA hampers. The response from the nationwide competition has been phenomenal with a very high number of entries. To qualify for the competition, consumers had to send off a barcode from any Vitasoy or Vita product along with a completed competition entry form. The lucky winner of the iPhone 5 entered the competition through Wing Yip Cricklewood in London!
We applaud the retailers for the amount of time and effort invested into making such remarkable displays and thank them for their continued support.