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09-01-2009
CHANG SCOOPS GOLD MEDAL AT 2008 WORLD BEER CHAMPIONSHIPS
Chang Beer, the iconic Thai beer brand which is owned by International Beverage, has just celebrated a successful end to the year by scooping another international gold medal - its second in 2008 – with the latest accolade being awarded at the 2008 World Beer Championships in Chicago.
Organised by the widely-acclaimed Beverage Testing Institute (BTI), the World Beer Championships is America’s oldest international beer competition and selects the award-winning beers using a proprietary blind tasting methodology developed by America’s premier independent alcohol beverage review body.
In this year’s championships, which spanned some 60 different beer styles, Chang Beer achieved an ‘exceptional’ rating along with the Gold Medal award.
The distinguished tasting panel described Chang as: “Bright golden color. Honeyed raisin toast aromas with a hint of lychee follow through on a crisp, smooth entry to a dryish medium body with a hint of apple, nut, and a solid roasted grain character. Finishes with a crisp, balanced earthy hop and pizza dough fade. A very nice food beer.”
Earlier in 2008 Chang received another high profile accolade for its product quality when it was awarded a Gold Medal in the Beers, Water & Soft Drinks category at the prestigious MONDE SELECTION Bruxelles – World Selection of Quality 2008.
Established over 40 years ago the Monde Selection recognises both the quality of the ingredients as well as brewing techniques, awarding a gold medal only to those that meet the highest standards.
As testament to the outstanding quality of Chang Beer it has also twice been awarded Australian International Beer Award medals – in 2007 it received a Silver Medal in the Lager category, adding to the Gold Medal it was awarded by the AIBA in 1998.
The award-winning 5% ABV Chang export beer is produced at International Beverage’s state-of-the art Cosmos Brewery (Thailand) at Wang Noi, Ayutthaya using water drawn from the deep wells located at the brewery – in fact, the water is so pure it is bottled at source and sold under the Chang brand name. Chang Beer was launched in both the UK and USA 18 months ago.
Lesley Scoular, Chang’s UK-based Brand Manager, says: “Following its launch in 1995, Chang Beer quickly captured the imagination of the Thai people and rapidly became one of Thailand’s most popular beer brands and now the word is spreading.
“Anyone who has visited Thailand will be aware of the iconic status of the brand in its homeland and as Thailand continues to grow in popularity as a holiday destination, more and more people are discovering the pleasure of traditional Thai food and drink as part of their travels. This has contributed to the increased global interest in Thai beer amongst consumers and is opening up new markets for Chang which is now available in markets around the world. Export sales are continuing to gather pace and have recently exceeded the 1 million case milestone.
“In an extremely competitive market Chang Beer continues to win over customers with a beer that is brewed by a highly experienced brewing team in Thailand and winning a gold medal at the 2008 World Beer Championships will reinforce the quality image of the brand.”
John Lennon, president of International Beverage USA - Chang Beer’s importer in the USA, is also thrilled with Chang’s continuous run of back-to-back gold awards on a world stage. “I have been in the beer business for many years, and few beers have impressed me more than Chang,” said Lennon. “Once again the experts have spoken and the gold goes to Chang. We couldn’t be more proud of Chang’s performance in these tough competitions. It is simply one of the world’s finest tasting beers.”
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